Tourist Bureau Chooses New Logo, Slogan

by Olivia Wasilko

A contest to create a new logo and slogan for the Armstrong County Tourist Bureau was held in April, and the winners have been chosen.

The contest, which had a category for a logo and a category for a slogan, received around 40 entries, 27 of which were logos.

The slogan winner is 24-year-old Michael Bordick, of West Kittanning with “Find Your Next Adventure.”

21-year-old Kylee Scott, also of West Kittanning, won the logo contest using an image of a GPS locator that she said she designed on Adobe Illustrator.

“I was trying to think of ways that people can relate to travel now,” said Scott when asked how she came up with the idea to incorporate GPS technology into her logo.

Both contestants submitted logos, but it was decided that Bordick’s slogan would go well with Scott’s logo.

Former Director of Tourism Kevin Andrews said that the final winners were not easy, which is why it has taken so long to choose winners.

“We started the contest in April and the original idea was to get it voted on in May and then released, but we had so many entries to go through and it was kind of a lot to take to a board meeting and just pick. So I just got all the information together and sent it off and let them think about it for a while. Then we voted on it in June.”

Even now after those few months, the work is not completely over.

Scott, a student at the Pittsburgh Art Institute, is still finalizing the revisions that the Armstrong County Tourism Bureau Board of Directors requested.

Andrews says that Armstrong County residents may start seeing the new logo soon on various advertisements, such as those for community events.

Before the contest began, the Tourist Bureau’s logo was using the county seal, which features an outline of the county and a white-tailed deer.

“While the county seal looks nice and is great for governmental use,” Andrews said, “it didn’t quite say ‘tourism.’ So, we were looking for something fun and fresh and inviting and more relatable towards the tourism industry. So we were brainstorming different ideas and thought maybe we’d hold a contest to allow the community to give their input because we know that there are a lot of creative people in Armstrong County.”

Andrews was pleased by the number of submissions that the contest received overall, and was impressed by the contributors’ creativity. He is also grateful for all of those who entered, whether or not they won.

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